SYS.001
planet
Moonforge
Website design + build
$3,500 - $8,000
Websites and page systems with clear structure, durable language, and practical constraints.
Typical deliverables
- Site architecture and page hierarchy — what exists, what gets cut
- Copy refresh or full rewrite: positioning, page copy, CTAs
- Design direction: typography, layout, motion, and visual system
- Build in code or CMS workflow depending on scope
- Analytics foundation: events, UTMs, conversion points
Best for
- Portfolios that need to convert, not just display
- Small brands that need a site that functions as a funnel
- "We have a website" situations where it generates zero momentum
SYS.002
moon
Apogee Script
Copywriting + messaging
$750 - $3,000
Positioning and page copy that makes the offer legible without flattening voice.
Typical deliverables
- Positioning pass: what you do, who it serves, why you win
- Homepage, services, and landing page copy
- Offer pages for digital products
- Email sequences: welcome, launch, follow-up arcs
- Ad copy and hooks that match brand voice
Best for
- "People don't understand what I do"
- "I get traffic but nothing converts"
- "My work is strong but my words are vague"
SYS.003
nebula
Orbit Lift
Meta ads (FB + IG)
$1,500 setup + $1,000/mo
Campaign architecture, creative iteration, and ongoing optimization. Not autopilot.
Typical deliverables
- Account and campaign audit — what performs, what misleads
- Funnel mapping: ad to landing to conversion event
- Campaign rebuild: structure, audiences, testing plan
- Creative testing system: angles, formats, variations
- Weekly iteration and reporting in plain language
Best for
- Businesses running ads without a measurement plan
- Funnels where tracking is messy or pixel coverage is incomplete
- Teams that want iteration, not set-and-forget
SYS.004
orbital
Lunar Axis
Creative direction
$1,500 - $4,000
Visual and content direction that stays coherent when you ship weekly, not once a year.
Typical deliverables
- Visual direction: references, rules, do-not-cross lines
- Content system: pillars, formats, repeatable templates
- Creative guidance for shoots, edits, layouts, and motion
- Brand kit: type, spacing, components, usage rules
- "Make it feel like this" translated into a reusable system
Best for
- Founders who can build but can't keep the look consistent
- Brands that are almost distinct but not quite memorable
- Teams shipping frequently without a shared visual language
Scan first
Short diagnostic to identify what is actually broken before anything gets rebuilt.
Build or recalibrate
We either construct the system from scratch or remove friction from what already exists.
Ship the rationale
You receive documentation and decisions, so the work survives future edits and future people.
The best work happens when conditions are clear from the start.
- You want clarity more than novelty.
- You can make decisions without ten layers of approval.
- You care about long-term maintainability, not quick fixes.
- You are willing to change the page, not just tweak the copy.
- Budget matches scope, and scope stays honest.
Current studio priorities. Bandwidth is limited — these are the trajectories in focus.
- Website and services pages that need a full positioning pass
- Meta ads for bookings, lead generation, and product funnels
- Copy systems that scale across site, ads, and email
- Creative direction for brands that ship consistently